FBI Seeks Help from Advertising Trade Group in Media-Buying Probe. The FBI is examining whether ad agencies received rebates from media outlets.
The Association of National Advertisers said the Federal Bureau of Investigation is probing media buying in the advertising industry and has requested help from the trade group and its members, confirming an earlier report in the Wall Street Journal.
The FBI has been interviewing people in the ad business about the way advertising is bought and sold, and about a 2016 investigation of the industry commissioned by the ANA, the Journal reported last month.
The 2016 report, by corporate investigations firm K2 Intelligence, listed a range of suspect practices, such as agencies receiving cash rebates from media sellers for reaching spending thresholds and not returning those funds to clients. Ad companies broadly denied wrongdoing when the ANA study was released.
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