Koch brothers are watching you: And new documents reveal just how much they know Billionaire brothers have built personality profiles of most Americans, and use them to push right-wing propaganda.
Over the last decade, big data and microtargeting have revolutionized political communications. And the Kochs, who are collectively worth $120 billion, now stand at the forefront of that revolution — investing billions in data aggregation, machine learning, software engineering and Artificial Intelligence optimization.
In modern elections, incorporating AI into voter file maintenance has become a prerequisite to producing reliable data. The Kochs’ political data firm, i360 states that it has “been practicing AI for years. Our team of data scientists uses components of Machine learning, Deep Learning and Predictive Analytics, every day as they build and refine our predictive models.”
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